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From a Mall Corner to Five Stores: A Family Play Zone in India

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In a busy shopping mall in India, a bright children’s play zone has become one of the floor’s biggest draws — and the operator is already planning a fifth location.

The Project

The client wanted to turn an open stretch of mall floor into a place families would come back to. Working from their space and their audience, ACS put together the whole zone: the children’s machines, the overhead lighting that gives the corner its glow, and the photo booth set against the back wall. Every piece was chosen to be the kind of thing kids gravitate toward — and that parents are happy to stand beside.

How It Came Together

It started with a single inquiry. The client shared their floor and what they were trying to build; we came back with a recommended product list matched to their situation, plus a 2D layout so they could see exactly how the zone would sit before committing to anything.

The Result

Once the equipment arrived and the zone opened, footfall climbed and revenue rose well past what the operator expected. Today they’re planning their fifth store — and the layout for the next one is already on the table.

Thinking about a family zone of your own? Tell us about your space, and we’ll bring the machine mix and the layout.

Related: our guide to redemption and claw machines for shopping-mall play zones.

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